How do you use Social Media?
I have always been a technophile and kept myself up-to-date with technological advances, not just to improve my practice but also increase my knowledge. I can’t remember what life was like before Google and my tablet. It is only in the last year that I have really explored the use of social media in business. It is a rapidly changing field, and what is new and hip today is soon outdated. Fortunately most business people aren’t quite so fickle, and have been late adopters of social media. Over the last seven years social media has evolved from ‘everyone trying to be everything to everyone’, to niched platforms with different customer objectives. It isn’t to say that a person adopts just one platform, they don’t. They have different needs that are met by different platforms. Take me, for example; I have an active Facebook account, but this is exclusively for friends and family. I very rarely post any of my blogs on that platform. The only clients I have as ‘friends’ on FaceBook were friends first. I doubt many of my clients would be interested in my dachshunds, garden or grand-child. It is interesting to watch how more of the pages and profiles are using tight ‘invitation only’ profiles. Pictures of my grand-daughter for example, can only be seen by immediate family. While I am talking about Facebook, beware of ‘like farming’ on Facebook. Those are usually “Please like and share” pictures of sick children, puppies, prayers or the like. These fake accounts accumulate thousands of ‘followers’ in just this fashion then sell the site to online retailers who will now spam you endlessly with hard-sell. They count on the sympathy factor to fool you. You’d look like a heartless fool if you reported a site for sharing a photo of a dying child who wants a million likes before she dies. Ag shame.
Twitter is interesting. It is the social media equivalent of talk radio. The relative anonymity unfortunately brings out the worst in people, and they will say things about people or products that they would never do normally. It too is evolving. Celebs and Wannabe’s have migrated onto Instagram to feed the visual obsession of the millennial, and Twitter is evolving into an ‘immediate’ news feed which is much more useful. Quick sound bites of breaking news, traffic issues are ideally suited to the medium. I find the heads-up on selected publications and blogs particularly useful to my business. Gone are the days where endless tweets on mundane daily activities are the daily fair of twitter. I know Instagram is hugely popular, and I am sure it is useful for celebs, artists, and others who would prefer not having the inconvenience of reading, I don’t see much relevance to my business – yet.